https://www.balancepurpose.com/work daily 0.75 2021-07-20 https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/t/5ff92ae4a28e157b2bdbe7eb/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e100061dd4777e15a9a/1612463632491/gayatri-malhotra-cD1ROcn6OP8-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e132caa4b621dae9bd4/1612463635458/clay-banks-aUUST1DCb9I-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e1204036a6bd3a8b19a/1612463635107/lewis-parsons-cUY9WrY6wlE-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e0db71c1d5b0d805941/1612463630017/lewis-parsons-ei35C6Xd6l4-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e0e2a81d871e4c19eb7/1612463630300/eugene-golovesov-Zy7kT8tZj-U-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e10aa028f7aa50144f2/1612463632276/karsten-wurth-ZKWgoRUYuMk-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e1020041737680254bf/1612463632275/corinne-kutz-eeqFjT6q_sQ-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e102caa4b621dae9bb7/1612463632288/mick-haupt-Ksnykki-W7Y-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e0d88f0835e300176e0/1612463629966/lucio-patone-BOOmu-kvNLo-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e0d88f0835e300176df/1612463629963/ehimetalor-akhere-unuabona-HWJBQ4CeJsY-unsplash.jpg Work https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601c3dc89207354a6b9d259c/601c3e0b01d8221d58ff00db/1612463627449/brendan-beale-HCKztmV8Q0w-unsplash.jpg Work https://www.balancepurpose.com/experience daily 0.75 2021-02-07 https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/t/601b11a769f36e03cc1641e3/1612386749146/IMG_1413.jpg Experience - Casey Reidy Director of Communications and Engagement Casey spent years representing clients like Starbucks, 3M and Whirlpool at global communications agencies in Chicago and New York. She has served as a strategic communications consultant, photographer and energy efficiency manager in Madrid and Chicago. After an unexpected stint as a household remote learning administrator this past year, 2021 has brought an opportunity for balance. With her understanding and appreciation for people-focused businesses in CPG, retail, energy and non-profit, Casey is focused on the evolving and welcome global appetite for social change. Climate, equity, and healthcare policy are complex challenges, but she looks to grow her client’s businesses to address sustainable solutions. Casey would like to delete the term ‘work life balance’ from our lexicon. Paid work, just like the rest of life, should be accomplished with passion and purpose. We have good days and bad, but work should exist as a natural and harmonious part of our life. Friends, movie nights, family, ongoing education, concerts, laundry, Netflix, dogs of Instagram accounts. She welcomes it all in balance. https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/60197a7269f5024071ffc1f0/1612282482043/20201101-barnimages-3.jpg Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/60197a93dc5d483d4756678d/1612282515195/20201218-barnimages-007.jpg Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/60197a9d95f52c4e18d3c6b0/1612282525707/IMG_0349.jpg Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/60197aa159a8e66331e115ff/1612282530036/IMG_3544.JPG Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/60197a825591342cecd494c5/1612282498478/20201104-barnimages-005.jpg Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/6019ab364ebae94784d21d77/1612294966882/IMG_0355.JPG Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/60197c9bcdb6246d778cb795/1612283035854/IMG_0189.jpg Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/60197cb7b498ad39ef875252/1612283063723/IMG_3451.JPG Experience https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/601979e8ffa88f06b9e3c150/6019ab384e44c5122725540c/1612294968826/IMG_0417.jpg Experience https://www.balancepurpose.com/contact daily 0.75 2021-04-28 https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/t/601314840c3e245cc6e70532/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.balancepurpose.com/info daily 1.0 2021-07-20 https://static1.squarespace.com/static/5ff929a55a6fae169d90f780/t/601c3b1be047884a7f7b303e/1612555597069/miguel-bruna-TzVN0xQhWaQ-unsplash.jpg About - We help you lead with balance and purpose for lasting impact What will your clients and customers remember? A cool product line, a terrific location, a steady sponsorship, a committed and vocal mission? Trust in brands wavers and changing customer expectations mean your company needs to continue to evolve. All companies have a mission, a vision, and a bottom line. We care about your business goals and demands, we help you achieve a step beyond results, a legacy for your company. Our work seeks to balance profit and purpose. We help you: harness the good energy of your brand move beyond choices that can keep you mired in past decisions build reputations based on trust and unfolding opportunities As partners, we work to develop authentic and clear connections for our clients to customers, stakeholders and employees. We create strategic communication plans for external audiences, internal partners, and other community groups.